TERMS & CONDITIONS

.INTRODUCTION

Welcome to Chordia’s Inc. (“the Firm” or “we” or “us” or “our”) is a registered partnership firm under the Indian Partnership Act, 1932, having its principal office at 12-B, Takht-e-Shahi Road Near RBI Bank, Jaipur, Rajasthan – 302004. The Firm is engaged in the manufacturing, production, processing, making, invention, import, export, trading, buying, selling, retailing, wholesaling, supplying, indenting, packing, moving, preserving, stocking, agency, sub-agency, merchandising, distribution, consignment, jobbing and brokerage of all types of items including Gems and Jewellery, Metals, Bullion, Gold and Silver Ornaments/Jewellery with or without any stone, Gold/Silver Utensils and Items, Precious and Semi-Precious Stones, Imitation Stones, Synthetic Stones, Handicrafts, Glassware, Textiles, Ceramics, Porcelain, Paintings, Clocks, Watches, Cutlery, and all other objects of art and/or allied goods through both offline and digital mediums.

The Website www.chordias.biz (“the Website” or “Platform”) is operated and maintained by Chordia’s Inc. to provide an online commercial interface to prospective and existing customers for the purposes of exploring, purchasing, and engaging with our collection of premium handcrafted goods. These Terms and Conditions shall govern all access, use, interaction, purchase, and related transactions between the User and Chordia’s Inc. through this Platform.

By accessing, browsing, or conducting any transaction on this Website, the User unequivocally affirms that they have read, fully understood, and unconditionally accepted these Terms and Conditions in their entirety. Any person who does not consent to be bound by any provision herein is hereby instructed to immediately cease all access to and use of the Website and its associated services. Continued use shall be deemed conclusive evidence of the User’s acceptance of and agreement to abide by these Terms.

2. Intellectual Property Ownership and Enforcement

All intellectual property rights, whether registered or unregistered, associated with this Website and the business of Chordia’s Inc., including but not limited to trademarks, trade dress, packaging design, logos, slogans, product catalogues, photographs, visual compositions, and written content, are the sole and exclusive property of Chordia’s Inc., a lawful and registered proprietor under Indian law.

Registered Trademarks:

Chordia’s Inc. is the registered proprietor of the following trademarks under the Trade Marks Act, 1999: the device mark “CHORDIA’S” registered in both Class 14 and Class 35, and the device mark “TIMELESS IMPRESSIONS”, also registered in Class 14 and Class 35, with a usage priority dating back to the year 2003. These registrations confer upon Chordia’s Inc. the exclusive legal right to use, assign, license, and protect the said marks across all classes in which they are registered. The registration further entitles the Firm to take appropriate enforcement action against infringers and unauthorized users under the provisions of the Trade Marks Act, 1999.

Registered Copyright Work:

Chordia’s Inc. is also the lawful owner of a registered original artistic work titled:

• Title of the Work: “CHORDIA’S TIMELESS IMPRESSIONS”

This copyright registration protects all original creative expressions, including but not limited to catalogue layouts, product images, graphic elements, artwork, textual content, product descriptions, and all visual content displayed or communicated in physical or digital form.

2.1. Restriction on Unauthorized Use by Third Parties and E-Commerce Sellers

Chordia’s Inc., being the exclusive and lawful proprietor of multiple registered intellectual property rights under Indian law, hereby issues this notice of restriction and enforcement to all third parties, including individuals, resellers, sole proprietors, distributors, and online marketplace vendors. The firm owns registered trademarks duly protected under the Trade Marks Act, 1999 as mentioned above, along with artistic, photographic, and literary works as mentioned above registered under the Copyright Act, 1957. These rights include statutory protection of trademark, copyright, trade dress, and design elements, together forming the commercial and aesthetic identity of Chordia’s products. The law provides exclusive rights to the registered proprietor to use the marks, exploit the copyrighted work, and prevent all unauthorized usage, imitation, misappropriation, or misrepresentation.

Accordingly, any third party is strictly prohibited from listing, advertising, repackaging, relabeling, or promoting products of Chordia’s Inc. by representing themselves falsely as manufacturers, creators, brand owners, or source of origin. No person shall affix, emboss, imprint, or overlay any third-party trademark, QR code, label, sticker, seller identity, or false attribution on Chordia’s goods, packaging, or marketing materials. Unauthorized use of Chordia’s trademarks, visual design, slogan, artwork, product descriptions, catalogue format, brand layout, or product photographs—whether wholly or in part—is deemed a violation of statutory rights under the Trade Marks Act, 1999, and the Copyright Act, 1957.

Further, Chordia’s Inc. retains the right to restrain the use of deceptively similar marks even without registration in cases of passing off. The moral rights of the author under the Copyright Act also prohibit distortion, mutilation, or misattribution of copyrighted content that harms the reputation of the creator. Chordia’s Inc. expressly prohibits any false attribution of authorship, relabeling, or resale of its original works and creations on platforms such as Amazon, Flipkart, Meesho, Jiomart, or any other online or offline marketplace or social media platform. Unauthorized product listings, keyword hijacking, metadata misuse, and deceptive seller profiles suggesting origin from other sources shall equally constitute misrepresentation and deceptive practices under the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020.

Chordia’s Inc. exclusively owns all original product designs, artistic jewellery compositions, and aesthetic configurations created in the course of its business, whether or not formally registered under the Designs Act, 2000. These designs constitute protectable subject matter under the Copyright Act, 1957 as original artistic works, and are further safeguarded under common law doctrines of trade dress, passing off, and unfair competition. Any unauthorized reproduction, imitation, adaptation, or commercial exploitation of such designs—whether in identical or substantially similar form, or under any alternative trade name, seller identity, or misattributed authorship—shall constitute actionable infringement. Chordia’s Inc. reserves full legal recourse to initiate proceedings against such infringing acts under the applicable law, notwithstanding non-registration under the Designs Act.

Chordia’s Inc. reserves its full legal right to initiate all necessary civil, criminal, and administrative actions against any infringer, misuser, or violator of its intellectual property rights. Such action may include civil proceedings under the Trade Marks Act, 1999 and the Copyright Act, 1957 before the competent Commercial Courts seeking appropriate legal remedies including but not limited to temporary and permanent injunctions, seizure, delivery-up, and destruction of infringing goods, monetary reliefs such as damages, compensation, and account of profits for loss of business, brand dilution, and reputational injury, as well as discovery and disclosure orders against intermediary platforms and infringing sellers. Chordia’s Inc. also reserves the right to file criminal complaints under the Trade Marks Act, 1999 for falsification, under the Copyright Act, 1957 for willful infringement of registered copyright; and under the provisions of the Bharatiya Nyaya Sanhita, 2023, including offences relating to cheating and criminal breach of trust, where applicable. Furthermore, Chordia’s Inc. may exercise its remedies against digital and e-commerce intermediaries, including but not limited to issuance of takedown notices under the Information Technology Act, 2000 read with the Intermediary Guidelines and Digital Media Ethics Code Rules, 2021, enforcement of due diligence obligations imposed under the Consumer Protection (E-Commerce) Rules, 2020, initiation of complaints for the blacklisting and deactivation of defaulting or non-compliant seller accounts, and reporting of repeat infringers to competent regulatory and enforcement authorities. These enforcement rights are in addition to and without prejudice to any other remedies available in law or equity.

Chordia’s Inc. also reserves the right to issue cease and desist notices, demand public retraction, and pursue all appropriate reliefs to protect its intellectual assets, including invocation of jurisdiction under the Trade Marks Act and the Copyright Act, allowing the Firm to institute legal proceedings at its principal place of business.

Any individual or entity having knowledge of such infringement, including customers, competitors, platforms, or members of the public, is requested to report the same by sending an email to info@chordias.biz along with details such as product URLs, screenshots, seller names, marketplace links, or photographs of the infringing goods or materials to assist in immediate legal enforcement.

3. PRIVACY POLICY

Chordia’s Inc. ("we," "our," or "the Firm") is committed to safeguarding your personal data and privacy in accordance with applicable Indian data protection laws, including the Information Technology Act, and Digital Personal Data Protection Act, 2023. This Privacy Policy applies to all users accessing or transacting on our website, www.chordias.biz , and governs the collection, use, disclosure, and protection of your personal information.

We collect and process limited categories of personal information such as your name, address, phone number, email ID, payment details, browsing activity, IP address, device identifiers, and order history, solely for legitimate purposes, which include: processing orders and payments, delivering products, facilitating customer support, improving website functionality, conducting security checks and fraud prevention, marketing analytics (with opt-out options), and meeting legal and regulatory obligations.

All data is stored using industry-standard encryption protocols, SSL-secured layers, firewall protections, and access-restricted internal controls. Payment information is processed only through RBI-compliant third-party payment gateways. We do not sell, rent, lease, or trade your personal information to any unaffiliated third party. Disclosure to external parties, including delivery partners, technical service providers, and regulatory bodies, is made strictly on a need-to-know basis, under contractual obligations ensuring confidentiality and data protection.

By continuing to access or transact on this website, you provide free, informed, and explicit consent for the collection, use, and retention of your personal data in accordance with this Privacy Policy. If you do not agree with any part of this Policy, we request you to discontinue usage of the Website immediately. We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected or as required by applicable law, after which it is securely deleted or anonymized. Our privacy practices are subject to regular audit and review to ensure compliance and user protection.

For exercising your data rights or raising privacy-related concerns, you may contact info@chordias.biz

4. MARKETING AND PROMOTIONAL POLICY

Chordia’s Inc. is committed to conducting all promotional and marketing activities in a manner that reflects the authenticity, integrity, and premium identity of its brand. This Marketing and Promotional Policy governs the conduct of all promotional campaigns, advertisements, and commercial communications undertaken by or on behalf of Chordia’s Inc., whether through internal channels or through third-party collaborators such as influencers, marketing agencies, resellers, brand partners, or e-commerce vendors. The firm engages in brand promotion exclusively through the use of its registered intellectual property, including device trademarks and original artistic works, and restricts all marketing content to such protected assets only.

Marketing activities undertaken by Chordia’s Inc. include email campaigns, WhatsApp and SMS communications, social media promotions, influencer collaborations, event sponsorships, catalogue circulation, and paid digital advertisements. All promotional materials—such as logos, slogans, product visuals, catalogue layouts, banners, and related campaign content—form part of the firm’s intellectual property portfolio and are protected under the applicable provisions of the Trade Marks Act, 1999, the Copyright Act, 1957, and relevant common law doctrines. No individual or entity is permitted to use, reproduce, adapt, or disseminate such content without prior written authorization through a formal license agreement or collaboration contract duly executed with the firm. Any unauthorized use, publication, or imitation of Chordia’s promotional material, including but not limited to the use of similar branding, creation of misleading advertisements, or false representation of affiliation with Chordia’s Inc., shall constitute infringement and will be subject to civil and criminal legal consequences.

All third-party partners, including influencers, promoters, agencies, and affiliates, are required to adhere strictly to the standards set forth in this Policy. They must ensure that all statements made about Chordia’s products are factually accurate, verifiable, and not misleading in nature. No promotional communication may exaggerate product features, misrepresent pricing or discounts, or create false impressions of scarcity, exclusivity, or endorsement. Comparative advertising that refers to competing products or services must be truthful, non-derogatory, and in compliance with fair advertising practices. Influencers and paid promoters must clearly disclose any material association with the brand in accordance with applicable regulations and advertising codes. Under no circumstances shall any collaborator represent themselves as an official seller, distributor, or affiliate of Chordia’s Inc. without express written designation by the firm. Chordia’s Inc. maintains official brand pages on Instagram and Facebook. All content shared on these platforms—logos, images, videos, etc—forms part of the Firm’s intellectual property. Any unauthorized use, reposting, or misrepresentation of affiliation on social media is strictly prohibited and will attract legal action under applicable IP and consumer protection laws. Prior written consent is mandatory for all influencer posts, brand mentions, or promotional tie-ups.

In addition, no third party shall engage in keyword hijacking, affiliate diversion, or the use of Chordia’s brand terms, trademarks, or visuals for paid advertisements or product listings on e-commerce or digital platforms without express and prior written consent. Any such unauthorized promotion or imitation of brand content will be treated as an act of misrepresentation, passing off, and deceptive commercial practice. All such acts shall be actionable under applicable laws including the Trade Marks Act, 1999, the Consumer Protection Act, 2019, and the Information Technology Act, 2000, in addition to the relevant self-regulatory codes and platform-specific policies.

Violation of this Marketing and Promotional Policy may lead to immediate suspension or termination of any existing engagement or collaboration. The firm reserves the right to blacklist individuals or entities from future partnerships, issue cease and desist notices, initiate platform takedown procedures, and seek legal remedies including injunctive relief, monetary damages, and regulatory complaints. Chordia’s Inc. also reserves the right to pursue all available civil and criminal remedies to protect its brand reputation, consumer goodwill, and proprietary content from misuse or misappropriation by any party.

All promotional content prepared by or on behalf of any collaborator, affiliate, or marketing partner must be submitted to Chordia’s Inc. for prior review and written approval before publication or circulation. The firm retains full discretion to approve, modify, or reject any proposed campaign content to ensure compliance with legal, ethical, and brand standards. No campaign or content shall be launched, distributed, or uploaded without such formal clearance.

For permissions, inquiries, or reporting misuse, please contact us at legal@chordias.biz

5. GENERAL TERMS

Chordia’s Inc. shall not be liable for any indirect, incidental, special, or consequential damages arising out of or in connection with the use of the Website, delay or failure in delivery, or reliance on any information, product, or service provided herein. The maximum liability of the Firm shall be limited to the value of the product purchased by the User.
Chordia’s Inc. shall not be held responsible for any failure or delay in performance arising from acts beyond its reasonable control, including but not limited to acts of God, natural disasters, pandemics, epidemics, governmental actions, labour unrest, internet disruptions, or third-party service failures.
Chordia’s Inc. reserves the right to modify, update, or revise these Terms and Conditions at its sole discretion, without prior notice. Continued use of the Website by the User after such modifications shall constitute deemed acceptance of the revised Terms.
Product images and descriptions displayed on the Website are for reference only. While reasonable efforts are made to ensure accuracy, there may be minor differences due to photography, screen resolution, or artisanal variations. All weights, dimensions, or specifications are approximate and subject to tolerances.

These Terms shall be governed by Indian law and any disputes shall be subject to the exclusive jurisdiction of the courts at Jaipur, Rajasthan.
In the event of any dispute, difference, or claim arising between the parties, they shall first endeavour to resolve the matter amicably through mutual consultation. If such resolution fails within a reasonable period, the dispute shall be finally settled by arbitration in accordance with the provisions of the Arbitration and Conciliation Act, 1996, as amended, with the seat and venue of arbitration at Jaipur, Rajasthan. The arbitration proceedings shall be conducted by a sole arbitrator mutually appointed by the parties.
Unauthorized use of the Website, cyber interference, or data scraping, or mining of the Website or its content will result in immediate suspension and possible legal action.
By continuing to access, browse, or transact on this Website, the User expressly consents to receive all records, communications, notices, terms, and transactional information in electronic form, and agrees that such electronic records shall be deemed legally valid and enforceable.
If any provision of these Terms is held to be unlawful, void, or unenforceable under applicable law, the remaining provisions shall remain valid and enforceable to the fullest extent permitted by law.
No waiver by Chordia’s Inc. of any term or condition set forth herein shall be deemed a further or continuing waiver of such term or condition or any other term or condition.
These Terms constitute the entire agreement between the User and Chordia’s Inc. with respect to the access and use of this Website and supersede all prior communications or agreements, whether oral or written.
By using this Website, the User also agrees to be bound by the Firm’s Privacy Policy and any additional terms published on this Website from time to time.
Any feedback, suggestions, ideas, or other submissions made to the Firm, whether via the Website or otherwise, shall become the sole property of Chordia’s Inc. and may be used by the Firm without restriction, obligation, or compensation to the User.

6. NOTICES AND COMMUNICATION
All legal notices, breach reports, takedown requests, or formal grievances shall be addressed to:
Email: info@chordias.biz
Postal: Chordia’s Inc., 12-B, Takht-e-Shahi Road, Jaipur, Rajasthan – 302004.

Your use of this Website signifies express consent and agreement to the above Terms, and to abide by the applicable laws governing commercial, intellectual property, and consumer protection matters.