USP of Chordia’s - It’s not by chance that Chordia’s is situated on a road whose name, Takht-e-Shahi, inspires fond memories of royalty and grace of a bygone era. Chordia’s aims to re-create the magic that was part of everyday life in the age of kings and emperors. In today’s hectic life, we seem to have forgotten a very pertinent saying; ‘Journey is as important as arriving’. Magic, in that grand era, embodied this very saying. An artifact wasn’t only about its final application but also the process that gave it shape. Factors and emotions like knowledge of the artisan, the sweat, tears, frustration, agony and ecstasy were emotions that enriched the product. They gave it character that didn’t only show through, it shone through! This was the magic that we lost somewhere in between. Chordia’s is a manifestation of that very magic. Unique Silver artefacts, objects d’art and furniture are created where equal emphasis is given to the process as well as the intended usage.

Chordia’s is a fully integrated Silverware and objects d’art company where state of the art infrastructure backs the brilliant native knowledge of artisans that was neglected for a long period of time. Chordia’s back its vision by employing a business model where product designers interact with historians; where 7th generation artisans work on state of the art machines; where all their efforts are synthesized and streamlined to create masterpieces in Silver and value for the customers. Since process is as celebrated as the final product itself, 8 months utilized in creating a single artifact is like an extended celebration where everyday promises to bring more beauty and grace to life.

Chordia’s is more than a normal business. It’s a multifaceted, living entity. It’s a marriage of Aesthetics and practicality, it’s a celebration of an age where extraordinary was an ordinary occurrence, it’s a patron of rare arts and talents and finding its relevance in today’s world. Above all, Chordia’s is about you and your desires. Chordia’s would like to extend an invitation to a like minded patron of art to start an association with a lovely era.

Part of Chordia’s group :– Chordia’s is a part of the Chordia group. Chordia group’s businesses included Precious Stones, Diamonds, Construction and now Silverware. Chordia group is highly respected across Rajasthan. The success stories have been built on the cornerstone of one belief – imparting value to the consumer.